In South Africa, there is a humble plant with a story more remarkable than many realise. Rooibos tea is cherished for its earthy flavour and the sense of comfort it brings, whether in a steaming cup on a cool morning, a quiet evening at home, or as the refreshing base of a Brew Kombucha, a gut-friendly, probiotic drink rooted in South African heritage and wellness. Beyond the familiar question of “Rooibos or ordinary tea?”, when you visit a South African home, lies a tale of resilience, heritage, and deep connection to this land.
The Heritage of Rooibos Tea in South Africa
For centuries, the Khoisan people of the Cape have brewed the fine, needle-like leaves of the Rooibos plant into a soothing, herbal tea. They knew what modern science continues to prove, that Rooibos carries both comfort and strength. It’s rich in antioxidants, naturally caffeine-free, and supports overall gut health and wellbeing. It’s a plant that heals, sustains, and connects people across generations.
But Rooibos is more than a health tonic. It’s rooted in place. Nowhere else on earth does Rooibos grow naturally, only in South Africa’s Cederberg region. The dry climate, the rocky soil, and the long, golden summers all come together to give Rooibos its unique flavour and gentle resilience. It is a reflection of our land and our people: hardy, beautiful, and full of character. Rooibos truly embodies South African heritage and sustainable farming in its purest form.
Connecting Heritage, Wellness, and Community
At Brew Kombucha, Rooibos is not just an ingredient, it’s part of our identity. When we ferment Rooibos into kombucha, we’re not simply creating a refreshing, fermented tea for digestive wellness, we’re carrying forward an ancient tradition into something new, alive, and bubbling with energy. Did you know that Rooibos undergoes a fermentation process in its simplest form, to turn green Rooibos into the red Rooibos you know so well? This natural fermentation mirrors the living culture in kombucha that supports a healthy gut microbiome.
Our “Rooted in Rooibos” campaign is about honouring this heritage. It’s about recognising that every sip connects us to something bigger, to South Africa’s history, to the communities who first discovered Rooibos, and to the soil that continues to nurture it. Every bottle of Brew Kombucha tells a story of sustainability, local craftsmanship, and mindful wellness.
As we journey through this campaign, we’ll be exploring stories of origin, science, health, and sustainability - all the ways Rooibos continues to root us in place and purpose. From its antioxidant benefits to its role in the future of clean-label, plant-based wellness drinks, Rooibos remains one of South Africa’s greatest natural treasures.
Because when we say Brew Kombucha is rooted in Rooibos, we mean it quite literally. Our story begins here, in South African soil, and grows outward with each bottle consumed.
Here’s to celebrating roots. Here’s to Rooibos.